MAKE IT PERSONAL
Often we speak about B2B or B2C but how about we start making it P2P – person to person. the more involved and engaged a business is with its individual customers, the better an image and in the end a higher profit.
The way companies are connected with their customers through social media it is already happening. It is not about making a change but making a commitment and making sure to nourish all customers and connections the best way possible.
Setting goals is something that is important if you wish to achieve success. Professional athletes, companies and organizations constantly work from a plan to reach a specific goal. A goal will help to increase motivation and remain more focused on the task. Working towards a goal with will help you organize your time and resources available.
So how to set a goal? To set a goal that is both useful and strong, you can make use of the SMART model.
S – Specific (or Significant).
M – Measurable (or Meaningful).
A – Attainable (or Action-Oriented).
R – Relevant (or Rewarding).
T – Time-bound (or Trackable).
Dare to think bigger and go one step further than you normally would. Strive to reach heights outside your comfort zone and try new things.
In marketing and especially in digital marketing, technology offers new and creative ways to reach the target audience.
Good use of online tools can help with virtually any obstacle or challenge there may be. Following the technology will also help you gain otherwise unknown knowledge of your target audience and their needs and desires.
Keep content current and updated with the trends and tendencies developing online. Outdated content will discourage users to keep browsing and will quickly draw their attention and focus elsewhere.
In order to maintain a high traffic on visit rate, it is important to move with the time and go where the market is. Often timing is key and it can be a great help to track competitors and others in the business to see what moves and where.